Whether it’s on the tram or subway, on a billboard, on our cup of morning coffee or from glancing at our own mobile phones, it’s nearly impossible to escape the ever-constant fight for our attention by advertisers. As consumers we have learned to tune everything out and “switch off”. 

What's different about explainer videos is that they give the consumer something that they actually want; honest and informative information that demonstrates, rather than persuades, the benefits of each product or service.

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